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A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
Format: pdf
Page: 64
Publisher: McGraw-Hill
ISBN: 0071410945, 9780071410946

James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. An tiny, yet interesting book, originally written in 1960 and directed at advertising students. A Technique for Producing Ideas by James Webb Young — A short, to-the point-book which explores a step-by-step technique for idea creation. Http://www.pieterfrank.com/ Pieter Frank. It lays out a straightforward, 5-step process for generating new ideas, regardless of the project or subject matter. The biggest challenge to content marketers has to be generating new ideas which haven't already been covered exhaustively by others. He is a predecessor of Draper Daniels, the real person on whom Don Draper is based. From "A Technique for Producing Ideas" by James Webb Young Two Principles. Young is known by many as the father of modern advertising (don't hate him). Luckily, as time to take my Day 10 rolled around, Helen and Clare placed a copy of James Webb Young's seminal text A Technique for Producing Ideas on my desk. It's so nice to have it written! This classic book lays out, as you might expect, a technique for producing ideas. Thank you for a look in your creative method nate! A Technique for Producing Ideas by James Young is a reccomended read for everybody in the creative industry as well. 99% of Web surfers only consume content.